New Delhi: From the streets of Delhi to screens across the world, the Vedanta Delhi Half Marathon 2026 has brought distance running to a global digital audience.
In a shift from traditional television-led coverage to a digital-first, multi-platform broadcast strategy, Procam International reimagined how audiences engage with the marathon, resulting in 10.8 million views on its official YouTube channel in just three weeks across the pre-event build-up, race day and post-event storytelling.
Vivek Singh , joint managing director, Procam International, said, “Sport is no longer experienced only at the venue or through a television screen. It lives across platforms, communities and personal stories, and our responsibility as race promoters is to continually expand those possibilities.”
We see this as a strong foundation to push creative and technological boundaries further.” Santosh Pillai, founder, Initium Productions, said, “The audience response validates our belief that sports broadcasting must evolve with the way people consume content today.