The 69th edition of the convention coincides with the organisation’s 75th year. Kolkata: The travel trade community is set to place Artificial Intelligence at the centre of industry deliberations at the three-day convention of Travel Agents Association of India, which commenced on Sunday.
In Kolkata, the convention is being hosted after 22 years. Around 650 delegates from across India have arrived for the convention, along with 75 members from Kolkata.
“This is also the first time in a decade that the convention is happening in India,” said TAAI vice-president Bettaiah Lokesh. TAAI president Sunil Kumar Rumalla said technology adoption was no longer optional for agencies that wanted to deliver speed, accuracy and personalised service. It will examine how travel agents can use AI to remain competitive in a marketplace, shaped by faster service expectations and thinner margins.
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