Because it makes them happy, the common thread is simple — buying something purely.
Who says toys are only for children? What was once dismissed as “childish” is now a way for grown-ups to unwind, indulge in nostalgia and express their personalities. From collectible figurines, die-cast scale models and LEGO sets to board games, plushies and retro games, grown-ups are making room for toys and collectibles in their lives.
Die-cast scale models Plush toys Board games Trading cards Miniature cars Anime and superhero merchandise Gaming consoles and accessories Character-themed stationery Blind-box collectibles Puzzles and adult colouring sets Nostalgia-inspired fashion and accessories You Can Also Check: Gold Rate in Bengaluru | Silver Rate in Bengaluru | Bank Holidays in Bengaluru | Public Holidays in Bengaluru | Bengaluru AQI | Weather in Bengaluru | Petrol Price in Bengaluru | Diesel Price in Bengaluru | CNG Price in Bengaluru | LPG Price in Bengaluru Stay updated with the latest Bengaluru news. Download the TOI App.
Because they are useful that it feels nice to occasionally buy something just because we like it, “I think we spend so much of our time buying things.
I collect small figurines and plushies, and they remind me of the shows and games I grew up watching,” says Siri Rao, a Bengaluru-based artist. Back to being a kid Nostalgia is a big part of the kidulting trend. Characters, games and toys once confined to childhood are now finding their way back onto adult shopping lists. Pokémon, Barbie, Disney characters, Hot Wheels, superheroes, anime and other pop-culture properties have become collectibles, décor and fashion statements. The purchases are not necessarily limited to expensive collectibles. Keychains, plush toys, stickers, blind boxes, miniature cars, character mugs and themed stationery offer an easy way to indulge without making a major investment. I don’t necessarily think of it as buying toys. It is something I do after work to relax. There is a sense of achievement in completing a set or finding a character I have been looking for Chethan KM, tech professional A form of self-expression For many adults, kidult shopping is less about recreating childhood and more about incorporating playful elements into their everyday life. This is particularly visible in collectibles and fandom merchandise, where shoppers often buy products linked to films, television shows, anime, gaming and comics. Limited-edition releases and blind-box collectibles also add an element of surprise, making the shopping experience itself part of the appeal.
Now, there is more freedom to mix playful products with an adult lifestyle. Someone can have a serious job and still have a shelf full of miniature cars at home From childhood favourites to adult indulgencesThe kidult shopping basket is now a mix of nostalgia and novelty. For some, it is about revisiting childhood favourites; for others, it is about discovering new hobbies and fandoms as adults. The result is a shopping landscape where toys are bought as much for adult desks, shelves, gaming rooms and personal collections as for children’s playrooms. Perhaps that is the biggest shift in kidulting: growing up no longer means giving up the things that made you happy as a child. Popular kidult buys Jeswin George, photographer LEGO and building sets Collectible figurines
Earlier, people were more conscious about whether something looked too childish.

