Festive offers have attracted several consumers this Diwali
Pune: Price hikes have done little to dampen festive demand for consumer durables, with premium appliances and electronics, such as washing machines, TVs and refrigerators, driving a 15-20% increase in sales during the run-up to Dhanteras and Diwali . A spokesperson said the company recorded 65% growth in air-conditioner sales and around 21% growth for microwaves this festive season. Founder and CEO Ravi Saxena said the company had registered an estimated 25% growth over last year.
Because of price increases and uncertainty, nilesh Gupta, managing director of Vijay Sales, said premium products were seeing stronger demand, while entry-level buyers were more cautious.
We have bought two air-conditioners, one microwave and one mixer for the house,” said Kruttika Agarwal, a Baner resident. Krishna Talreja, who lives in Kharadi, said they had ordered a double-door refrigerator and a premium cooking range. We wanted to upgrade, and deliveries will be within this week,” Krishna Talreja, who lives in Kharadi, said. “The start of the season was lukewarm, but the week before Diwali made up for the sluggish growth and saw a sharp spike in sales,” he said. In value terms, Dhanteras sales were on a par with last year, he said.
Front-load washing machines, air fryers, large-screen televisions and high-capacity refrigerators were among the preferred purchases as consumers opted for upgrades and took advantage of festive offers. For many households, the festive season was an opportunity to bring forward planned purchases. “We had planned to do our annual electronics purchases during Dhanteras and Diwali. “A lot of premium products have offers this year. Cookware maker Wonderchef, meanwhile, saw consumers gravitate towards premium products such as tri-ply stainless steel ranges, air fryers and coffee machines, rather than sticking to traditional Dhanteras purchases. However, the growth was not uniform across price segments. You Can Also Check: Gold Rate in Pune | Silver Rate in Pune | Bank Holidays in Pune | Public Holidays in Pune | Petrol Price in Pune | Diesel Price in Pune | CNG Price in Pune | LPG Price in Pune