Maharashtra FDA Commissioner Tukaram Mundhe has stressed the critical role of celebrities in promoting responsible advertising.
On August 11, the FDA issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, claiming that the Vimal Elaichi advertisement featuring them amounted to surrogate promotion of Vimal Pan Masala, a product prohibited in Maharashtra. The actors were instructed to immediately discontinue their participation, remove the advertisements from their social media and digital platforms and cease further promotional cooperation. (With inputs from PTI) You Can Also Check: Gold Rate in Mumbai | Silver Rate in Mumbai | Bank Holidays in Mumbai | Public Holidays in Mumbai | Mumbai AQI | Weather in Mumbai | Petrol Price in Mumbai | Diesel Price in Mumbai | CNG Price in Mumbai | LPG Price in Mumbai Stay updated with the latest Mumbai news.
MUMBAI: Maharashtra FDA Commissioner Tukaram Mundhe said he shared President Droupadi Murmu’s appeal to popular film artists not to endorse products harmful to people’s health. Celebrities have a powerful influence on young minds and a true “star” should spread light, not darkness, Murmu said while addressing the 72nd National Film Awards ceremony on Tuesday. Artists, like everyone else, must respect the law and recognise the responsibility that comes with endorsing products, behaviours and habits that shape public choices,” Mundhe said on X. In Maharashtra, we have already issued notices to artists for endorsements that raise concerns in the larger public interest,” he said. The FDA chief said no one was above the law. No commercial interest can take precedence over public health,” Mundhe said.
“Influence is not immunity. “When influence is used to endorse food products, public health cannot be an afterthought. “Influence must never become a licence to promote what may harm public health. Download the TOI App.