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Psychiatrist Neeraj Pande said the pursuit of online recognition, likes and comments was pushing people to resort to bizarre acts to grab attention, particularly when they struggled to come up with creative content. The immediate concern, he said, is that children watching such content may begin to view online applause as a measure of acceptable behaviour. Social media professional Sagar Deshmukh said people tend to upload reels around subjects that are already trending. Psychiatrist Kanak Gillurkar said such behaviour also reflected how people weighed immediate gratification against potential consequences. “In adolescents, the prefrontal cortex, part of the frontal lobe involved in judgement and planning, is still developing, which can make immediate rewards more compelling than potential harm,” she said.
Nagpur: From throwing firecrackers at unsuspecting people to directing rockets at homes, the craze for social media reels is driving netizens to reckless acts that put citizens at risk. Experts say the trend is turning dangerous behaviour into entertainment, forcing commuters and pedestrians to dodge crackers and increasing the risk of fire incidents. He linked an excessive need for attention to traits that may be seen in Cluster B personality disorders, which include narcissistic, antisocial, histrionic and borderline personality disorders. However, these are distinct clinical conditions, and neither attention-seeking behaviour nor a dangerous reel alone is sufficient to establish a diagnosis. Pande called for greater awareness and efforts to help children find fulfilment in relationships and constructive activities beyond their phones. During Holi, it is Holi videos; during Diwali , it is Diwali videos. Such content attracts more views and likes, prompting algorithms to push it to a wider audience. Laughing reactions and celebratory comments can further shift the focus from the harm caused by an act to the creator’s popularity, encouraging similar uploads. Online anonymity can further weaken the sense of accountability, making it easier for people to enjoy or encourage an act without confronting its impact on others, Gillurkar added. Download the TOI App.