Rental fashion sees surge in demand this festive, wedding season
“Designer lehengas cost anywhere upwards of Rs1.5-2 lakh. “30% of our outfits are from high-end designers. Rentals start from Rs12,000 upto Rs40,000,” said Kruttika Kambli, manager at the store. Stores estimate the outfits to be worn 40-50 times, before they get too worn out.
I have booked a rental outfit for my upcoming wedding in Dec,” said Humaira Lakdawala from Aundh. Rental businesses said the trend is appealing to younger customers and Instagram fashionistas! who want to keep up with changing fashion trends while avoiding wardrobe clutter. Renting allows me to wear different looks for different occasions without having to invest in a new wardrobe,” Girija Sachdev from Hadapsar said. Swapnali Bangude, store manager of the boutique Rent a Wardrobe at Kothrud said, “This year the rental season has started early. We are seeing good acceptance of rental attire for both the festive and wedding season,” said Mansi Taru, who runs Wear on Rent at Wanowrie.
Pune: Renting outfits for festive Diwali celebrations, family gatherings and even weddings has emerged as a cost-effective option this season. They are worn only for a day and no one likes to repeat them. “With so many festive get-togethers and pictures being shared on social media, nobody really wants to repeat outfits. Another designer clothing rental boutique, Rent an Attire at Balewadi, is totally booked out till Feb for their designer pieces. Many of these are pre-booked two months in advance for bridal wear. Many weddings fall in Nov, so we have had bookings from Navratri through the wedding season. We customise the outfits based on the size of the individual. They then sell these as pre-loved items in-store, and replenish stock with new pieces. “We do an inventory check every year and then refresh the old stock and replace with new styles. You Can Also Check: Gold Rate in Pune | Silver Rate in Pune | Bank Holidays in Pune | Public Holidays in Pune | Petrol Price in Pune | Diesel Price in Pune | CNG Price in Pune | LPG Price in Pune
For instance, if a rental outfit costs Rs 13,000, the security deposit will be Rs 15,000.In case of irreparable damage, the money is deducted from the deposit. Rental prices vary depending on designer, fabric and intricacy of the outfit, with customers also required to pay a refundable security deposit. Businesses say the model allows customers to access premium designer wear at a fraction of its purchase price. For these expensive outfits, the boutiques charge a hefty security deposit for the three-day rental period.