Sarnath
Tourism officials said the aim was to connect artisan communities with women who influence consumer choices and business networks. Tourism and culture minister Jaiveer Singh said the campaign sought to ensure that greater tourism visibility translated into opportunities for weavers, artisans, guides, boatmen, food businesses and young tourism professionals. Additional chief secretary, tourism, culture and religious affairs, Amrit Abhijat said first-hand engagement with destinations could help create more informed travel narratives while widening the participation of local communities in the tourism economy.
The engagement is also linked to the ‘Saree back in fashion’ initiative, under which participants will explore contemporary uses of traditional sarees and potential opportunities around styling, sourcing, retail and digital promotion. You Can Also Check: Gold Rate in Lucknow | Silver Rate in Lucknow | Bank Holidays in Lucknow | Public Holidays in Lucknow | Lucknow AQI | Weather in Lucknow | Petrol Price in Lucknow | Diesel Price in Lucknow | CNG Price in Lucknow | LPG Price in Lucknow
Lucknow: As many as 50 women entrepreneurs, investors and digital creators will travel to Varanasi and Sarnath from Oct 7 to Oct 9 as part of an UP tourism initiative aimed at linking destination promotion with local artisans, businesses and tourism stakeholders. The three-day familiarisation trip, organised with FICCI FLO under the ‘Visit my state’ campaign, will bring together participants from fashion, sustainable design, hospitality, travel, education, wellness and digital communication. The initiative will focus particularly on Banarasi handloom, with participants scheduled to interact with weavers, handloom entrepreneurs and merchants to understand the processes behind the saree, from design and dyeing to weaving, zari work, finishing and retail. The participants will also experience Varanasi’s food and cultural traditions, including Kashi Vishwanath Temple, Ganga Aarti, a sunrise cruise, Ramnagar Fort and interactions with the local handloom community.