Forget the sneakers with enormous logos. Quiet luxury is often visible in sneakers that look almost simple until a footwear expert spots the construction, materials used, and very specific design language. The new luxury flex doesn’t just mean making everyone wonder how much those sneakers cost. Below are some ultra-luxury sneaker brands you should know to flex without looking like you’re trying to flex.
Common Projects is arguably the most recognisable brand on this list, but it stays rather unknown outside the fashion world. This Italian label boasts an almost excessively simple design that is quite appealing and is mostly about smooth leather, a simple look, and no visible branding. The famous golden numbers at the back of the shoe tell what style and colour the footwear is. The little strip of numbers has become a fashion mystery in itself. Somebody who wants their shoes noticed will not choose Common Projects. Instead, they will order a pair of these to impress the person sitting in front of them at a restaurant. Brunello Cucinelli applies the same concept to his footwear that made his garments successful: the use of the finest materials and colours and top-notch workmanship. The brand’s shoes are usually understated rather than real statement pieces, made from soft leather and suede, and in natural colours matching the fashion appeal of the collection.