The 23-year-old athlete has officially stepped into high fashion as the latest face of Calvin Klein, fronting their global Icon Cotton Stretch underwear campaign. Jude Bellingham is pretty much used to dominating post-match headlines for his work on the football pitch. But this time, the La Liga star and England midfielder is grabbing attention for a completely different kind of strike.
it’s another natural evolution in his expanding creative path off the pitch While this marks Bellingham’s very first campaign with the American fashion house. Whether he’s dictating play on the pitch, celebrating in front of tens of thousands of cheering supporters, or posing for a massive fashion release, Bellingham moves through the noise with ease. We might be far more accustomed to seeing him locked in action wearing his football kit, but his latest outing proves he carries just as much authority in a completely different arena.
Staring down the spotlight certainly isn’t new territory for him, either – he was previously voted PEOPLE’s Sexiest World Cup Star in a reader poll.
The whole creative concept revolves around “the icon underneath” – a theme built around inner confidence, ease, and feeling genuinely comfortable in your own skin. Yet, despite the high-fashion polish, football fans will spot one instantly familiar touch. Tucked right among the editorial shots, Bellingham breaks out his signature arms-outstretched goal celebration. Only this time, he isn’t celebrating a late winner for Real Madrid; he’s scoring a major style point instead.