Ramdev said this recovery through multiple products allows the company to keep the price of its ghee lower.
Speaking at a press conference in New Delhi on September 23, Ramdev rejected allegations that his brand’s cow ghee is fake or adulterated. This, according to his explanation, is an important part of how Patanjali is able to sell its cow ghee at around Rs 700 per litre.
He said people were drawing conclusions based on hearsay and videos circulating elsewhere. “99% of people are making videos rapidly based only on hearsay,” Ramdev said. The toned milk left after making ghee can be converted into powder, curd, buttermilk or paneer,” he said. “It is because of these by-products that we are able to make cow ghee available at around Rs 700 per litre. ” Ramdev said this recovery through multiple products allows the company to keep the price of its ghee lower.
Yoga guru Baba Ramdev recently explained why cow ghee can be sold cheaper too, saying the price is linked to the way the company uses the milk left after extracting butter and turns it into other dairy products. “And when ghee is made in a very organised way through this process, this is how ghee is made not only in India but across the world.
