E-invites may have made wedding announcements a click away, but physical invites still hold

E-invites may have made wedding announcements a click away, but physical invites still hold

Burgundy and beige meet a vintage compass and macramé bag tag for a luxe vibe (AI Image)

‘Inspired by destination weddings’ The trend took off with destination weddings, says Raj Gupta, founder of wedding stationery studio Stationery Wala. “There’s more thought going into the experience and the details now,” agrees Jai Suneja, owner of Suneja Card Creations, Chandni Chowk. Rashi says, “Gen Z is more open to unconventional formats, but I wouldn’t say they’re driving the trend.

E-invites may have made wedding announcements a click away, but physical invites still hold their own in the big, fat desi wedding. Now, as couples look to make their celebrations more experiential and content-friendly, wedding cards are getting a passport-style upgrade. Think boarding passes, visa stamps, QR codes for RSVP and travel-inspired details that turn the invite into the first leg of the shaadi experience. “Couples want their invite to feel like the start of a journey. Inspired by ’90s-era passports and visa stamps, designers turned the concept into a booklet. Rashi, founder of the stationery studio Handmade World Craft Supplies, echoes the sentiment. “As destination weddings grew popular, couples wanted invites to reflect the theme. Passport formats fit naturally, allowing them to include the wedding itinerary. they caution against attributing the shift to one generation alone While invite designers see Gen Z embracing new trends. Millennials are also choosing passport invites, especially couples opting for destination weddings or multiday celebrations. Couples across age groups are moving towards personalised wedding stationery instead of one-size-fits-all invitations.”

E-invites may have made wedding announcements a click away, but physical invites still hold
E-invites may have made wedding announcements a click away, but physical invites still hold

The traditional wedding invite isn’t going anywhere, insists Harshita. “There will always be couples who prefer traditional invitations. I think the bigger shift is towards personalisation. Raj explains what makes passportstyle invites stand out. “Unlike traditional wedding invites, these can span four to eight pages, making room for the couple’s love story, itinerary, dress codes and a packing list. They double as keepsakes and offer a memorable alternative to conventional cards. Ideal for destination weddings, they set the travel mood from the outset, while barcodes add an interactive touch, making the invite part of the wedding journey.

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