CeeDee Lamb makes his mark beyond football with latest brand move (Imagn Images)
The Dallas Cowboys wide receiver launched the 19-piece CeeDee Lamb Edit with Abercrombie & Fitch on Nov. 5, after traveling to the company’s headquarters in Columbus, Ohio, to work with its design team. Individual items are reported to cost between $40 and $260, and the collection is sold on the brand’s website and in select stores. 4 press release from Abercrombie & Fitch, Lamb helped choose the colors, materials and designs alongside the brand’s designers. 88 on the buttons, and a pair of trousers carries the Roman numeral for 88 on the back pocket. A shopper who does not follow the Cowboys could wear the cardigan without it looking like team merchandise, while fans who know Lamb will spot the 88 right away. He was part of its 2025 campaign, which arrived after the company became the official fashion partner of the NFL and the Cowboys.
According to a Nov. CeeDee Lamb now has his own clothing line. Lamb has liked fashion for years, but this project let him decide how the clothes would look and feel instead of only wearing them in a shoot. The pieces include jackets, sweaters, shirts, pants and even a necktie. The details are personal. One cardigan has his No. There are no flashy jerseys or oversized logos. The numbers are easy to miss. Lamb already had a history with Abercrombie & Fitch before this launch.