How Brittany Mahomes’ unexpected jacket connection helped Kristin Juszczyk turn a memorable Chiefs moment into an NFL licensing deal(Getty Images)
13, 2024. 13. 87, while Brittany’s featured Patrick Mahomes ’ No. 15. 2024, Kristin had reached a licensing agreement with the NFL that allowed her to use official league logos on her designs.
“Brittany texted me and she said, ‘Hey, can you send me a video of Taylor’s jacket? And she said, ‘Yeah, we’re wearing it,'” Kristin Juszczyk recalled. Kristin Juszczyk had spent years making custom sportswear before one message from Brittany Mahomes helped set up a moment she never expected. The designer had already made pieces for NFL stars and other athletes, but her Chiefs jacket reached a much bigger audience on Jan. That night, Taylor Swift and Brittany wore Kristin’s custom designs during Kansas City’s playoff game against the Miami Dolphins. The connection started with Brittany, but the impact went much further. Swift wearing Kristin’s jacket created huge attention around her work, while the NFL soon gave the designer another major opportunity. Within weeks, Kristin had secured a licensing deal that allowed her to use official NFL logos on her designs. Kristin had already built a name for herself through handmade game-day clothing. And I was like, ‘Wait, is there a possibility the guys both wearing this? “It was just such a pinch me moment. I mean, it just was incredible. The answer became reality on Jan. Swift and Brittany arrived at the Chiefs’ playoff game in matching red puffer jackets. Swift’s jacket carried Travis Kelce ’s name and No. By Feb. The deal gave her a chance to turn the attention around her custom jackets into officially licensed NFL fashion.
Before the Chiefs-Dolphins playoff game, she made a custom Chiefs design for Brittany Mahomes and asked if Brittany could pass another jacket to Taylor Swift.
Kristin’s Charitable Initiative at Super Bowl LVIII
In February 2024, Kristin leveraged her visibility during Super Bowl LVIII to support a charitable cause. She designed NFL team-neutral puffer vests for auction, with all proceeds earmarked for the National Breast Cancer Foundation. This initiative highlights her commitment to giving back while engaging with the broader NFL community.