Jason and Kylie Kelce (Image Via Getty)
Kylie Kelce shared the announcement on Tuesday, October 21, revealing that she and Jason would represent Honey Baked Ham as holiday brand ambassadors for 2026. Jason Kelce retired from professional football in 2024 after a celebrated career with the Philadelphia Eagles. Away from their professional commitments, the couple have been married since 2018 and share four daughters: Wyatt, Ellie, Bennie and Finn. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule .
The NFL power couple has announced a holiday partnership with The Honey Baked Ham Company, giving Kylie a chance to reconnect with a place that holds personal memories. The six-time All-Pro center won Super Bowl LII with the team and remains a familiar face to NFL fans through his work as an ESPN analyst.
Sharing a campaign photo on her Instagram story, Kylie wrote, “A family tradition, now official ❤️ Proud to be @honeybaked_ham Holiday 2026 Brand Ambassador,” The announcement carries a personal connection for the 34-year-old podcast host. Jason and Kylie Kelce are adding another milestone to their growing business portfolio, and this time, the spotlight is on a family tradition. The deal also highlights how the Kelces continue to build their profiles beyond football, turning their popularity into opportunities across entertainment, lifestyle and advertising. For Kylie, however, this collaboration means more than a brand deal. It brings her professional journey full circle. The campaign was filmed at a Honey Baked Ham store in Broomall, Pennsylvania, the same location she visited while growing up. Kylie highlighted that connection in a separate social media post, writing, “Fun fact: We shot this campaign at the Broomall, PA @honeybaked_ham… the same store I grew up going to! Talk about a full-circle moment. ❤️” That detail gives the partnership a more personal touch. Holiday meals often bring families together, and Kylie’s childhood memories make the campaign especially meaningful as the festive season approaches. The collaboration also adds to the couple’s growing list of commercial ventures. Jason has worked with brands including Campbell’s, Buffalo Wild Wings and Tide, while Kylie has partnered with companies such as Dove and General Mills. Their latest deal shows how both have built careers that extend beyond the football field, connecting with audiences through their public profiles and family lives. He also co-hosts the popular New Heights podcast with his younger brother, Travis Kelce, the Kansas City Chiefs star. The show has helped bring the brothers’ humour, family stories and football discussions to a wider audience. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines Kylie has developed her own following through her podcast, Not Gonna Lie , which has strengthened her presence in entertainment and lifestyle media. Their Honey Baked Ham partnership brings together several elements of their public image: family, familiar traditions and a strong connection with fans. As the Kelces continue to explore opportunities outside football, this holiday campaign offers Kylie a particularly meaningful way to turn a childhood memory into a professional achievement. Get the latest Sports News and Live updates. Download the TOI app.