The October 26 celebration arrives at a crucial time for the company, which recently secured a $20 million financing deal to fuel its expansion. Jason and Travis Kelce are giving one lucky couple a wedding that will be anything but ordinary. Their beer brand, Garage Beer, plans to bring wedding bells to an Philadelphia Eagles tailgate, blending football, live music and the kind of party that reflects the city’s sporting culture. For the Kelce brothers, the unusual event offers more than a memorable day for a couple. It also gives their growing brand another chance to stand out in a crowded beer market.
The location has a personal connection to Jason Kelce, who spent all 13 seasons of his NFL career with the Eagles.
Jason explained his approach to advertising in an August 2025 interview with People, saying, “I don’t think we should over-complicate it,” Jason told People in August 2025 while discussing the brand’s advertisements. “We appreciate Tiger’s creativity and partnership to structure a credit facility that leverages the strength of Garage Beer’s brand to support the Company’s growth objectives,” Khayat said. He became one of the franchise’s most recognisable players and helped Philadelphia win Super Bowl LII. His lasting bond with the city makes it a natural setting for a promotion built around football and local pride. “When it comes to beer, I think when you’re having fun and you’re being personable, you’re being creative, all the best beer ads I know are fun, creative.