Jahmyr Gibbs’ girlfriend Nicole Anderson (Image via IG)
Juszczyk, the 49ers WAG-turned-fashion-mogul married to fullback Kyle Juszczyk, dropped her label Off Season’s NFL Fall ’26 collection this week, and the campaign reads like a WAG roll call. The full collection technically drops August 26, right as the NFL season kicks back into gear, which means every football wife photographed in the stands this fall is basically a walking billboard whether she meant to be or not. Because women watching football has become impossible to ignore, and nothing sells jerseys to women like other women wearing them well, there’s also a bigger, slightly less cute story hiding under the cute one: the NFL has reportedly been running an actual internal push to spotlight WAGs more.
Forget models. Kristin Juszczyk went and cast real NFL wives and girlfriends for her brand’s newest drop, and honestly, it’s giving “the group chat that runs the league. Basically, if your man plays in the league, apparently you also model for it now. It’s giving nepotism, but make it fashion. Here’s the thing though, this isn’t really new for Kristin. She built this entire empire by literally sewing puffer jackets for herself and Kyle’s teammates’ partners before anyone paid her a cent. Two years, one Emma Grede co-sign, and several Taylor Swift and Simone Biles cameos later, Off Season is now official NFL, NBA, WNBA, MLB, and F1 merch basically a full sports-fashion monopoly, one jersey-turned-crop-top at a time. And the timing is not an accident. So is this genuine sisterhood or a very well-dressed marketing strategy? Could be both. Probably is.
So no, this isn’t just another team merch drop. It’s WAG culture fully commercialized, packaged, and dropped with a bow on it, and if this is the future of fan gear, honestly? Upgrade accepted.