Tom Brady’s business.(Image via Getty Images)
Amid this, his creative content and marketing studio Shadow Line has signed another deal/ In an interview with The Hollywood Reporter, FOX Sport’s executive producer Eric Shanks said, “Once we met them, it became pretty clear that a partnership with Shadow Lion and Tom could give Fox Sports, I think, a different gear, a new gear, and as time went on, it became a natural conversation and investment for the long term…” The seven time Super Bowl champion Tom Brady weighed in on it as he said, “I think a lot of it is just shared values and shared principles…I think if you look at Fox and that culture of people, and the amazing energy from the top, from Lachlan [Murdoch] and Eric Shanks, who I work with, and [Fox Sports executive producer and president of production] Brad Zager, all the incredible passion they have for telling stories, we do it every weekend. Tom Brady, the seven time Super Bowl champion, is easily one of the most strategic entrepreneurs in the league. The NFL icon has invested in several emerging and popular brands and has built a massive fortune for himself.
This includes the docuseries about the University of Michigan Football program which is the flagship project under the deal. The series is executive produced by Tom Brady and former Michigan head coach Jim Harbaugh as the NFL icon is also set to make on camera appearances. The second one is Fanatics Flag Football Classic which the Shadow Lion is co-producing the broadcast for this high-profile celebrity exhibition tournament held in Riyadh, Saudi Arabia. The event features Tom Brady playing alongside other NFL legends and celebrity stars, and it will air directly on Fox