Dwayne Johnson at Disney’s “Moana” World Premiere held at the Hollywood Bowl on July 07, 2026 in Los Angeles, California. (Photo by Michael Buckner/Variety via Getty Images)
Johnson’s collection came into the spotlight again in 2026 when he attended his first Met Gala wearing a $3.3 million Jacob & Co. The diamond-studded timepiece, one of the showiest timepieces seen at the event, was adorned with 714 white diamonds weighing 129.61 carats. Billionaire III $3.3 million, 714 diamonds Jacob & Co. He wore the extraordinary timepiece at the 2026 Met Gala, where its 18-karat white-gold construction and 714 diamonds instantly led to it being a talking point. The stones total 129.61 carats, while the skeletonised design exposes the complex mechanical movement underneath the jewellery, according to reports. Reports put its value at around $265,000. The Billionaire III alone is a gigantic step up from traditional luxury sports watches with its reported value of $3.3 million in a whole other category. His Audemars Piguet collection is another level of exclusivity, especially the Royal Oak Chronograph in frosted white gold with a purple dial, a limited model said to be produced in only 200 pieces.
Dwayne “The Rock” Johnson has always been larger than life, first as a worldwide WWE superstar and then as one of the biggest names in Hollywood. Billionaire III, according to reports. Matai Tourbillon Custom design inspired by Johnson’s heritage Panerai Luminor and Submersible models Oversized, rugged sports watches Rolex GMT-Master II “Root Beer” Everose gold and sport styling Audemars Piguet Royal Oak Chronograph Rare frosted white-gold model Chopard Alpine Eagle High-end sports-watch alternative The main focus of Johnson’s current collection is the Jacob & Co. Panerai CEO Jean-Marc Pontroué described Johnson as a “true fan” and pointed out that he is a paying customer, not a brand ambassador. Johnson has been seen sporting models such as the Rolex GMT-Master II “Root Beer” and an 18-karat gold Yacht-Master.
And he applies the same rule to his watch choices: big cases, precious metals, diamonds, technically complicated movements. His collection features some of the most recognisable names in luxury watchmaking, including Jacob & Co., Rolex, Panerai, Audemars Piguet and Chopard. Johnson’s famous collection ranges from extravagant haute horlogerie to practical luxury sports watches. His taste has matured from the rugged Panerai models long associated with his action-star persona to ever more elaborate pieces from independent and high-jewelry watchmakers. Watch brand Notable model Why it stands out Jacob & Co. Billionaire III. Another highlight is the bespoke Jacob & Co. Matai Tourbillon, designed in partnership with Johnson and inspired by his Samoan roots and the character Maui in Moana. With a skeletonised construction, flying tourbillon and tattoo-inspired artwork, the 45mm rose-gold watch turned the timepiece into something more personal than a conventional luxury purchase. Jacob & Co. has been one of the most important names in Johnson’s recent watch wardrobe. The combination of diamonds, white gold and tourbillon technology makes it more of a piece of high jewellery to wear than an everyday sports watch. He’s been seen wearing a few Panerai models, including Luminor and Submersible references. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines Rolex offers a more conventional counterpoint. To summarise, Dwayne Johnson’s watch collection represents his journey from WWE superstar to global entertainment icon. His rugged Panerai timepieces play to his action-hero image, while Rolex and Audemars Piguet offer traditional luxury. Jacob & Co., however, is the over-the-top side of his modern style and the Billionaire III is proof of how far his watch wardrobe has come. Get the latest Sports News and Live updates. Download the TOI app.
Before the recent Jacob & Co. headlines, Panerai was one of the brands most closely associated with Johnson.