Google has officially unveiled ‘Flow’ its new AI-powered video tool: The wider industry impact

Google has officially unveiled ‘Flow’ its new AI-powered video tool: The wider industry impact

Google has officially unveiled ‘Flow’ its new AI-powered video tool designed for filmmaking and creative video production at Google I/O 2025.

It’s early days, and we’re excited to shape the future of Flow with creatives and filmmakers,” said Google in blog post. “Flow can help storytellers explore their ideas without bounds and create cinematic clips and scenes for their stories. Flow is custom-designed to integrate Google DeepMind’s most advanced AI models: Veo, Imagen, and Gemini. This combination allows users to generate high-quality cinematic clips, scenes, and cohesive narratives with remarkable character and object consistency.

Camera Controls: Master your shot with direct control over camera motion, angles and perspectives.

The AI Ultra plan offers the highest usage limits and early access to advanced features like Veo 3’s audio generation capabilities. Flow is available to subscribers of Google AI Pro and Google AI Ultra plans in the U.S., with more countries coming soon.

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