By leveraging Google’s Imagen 3 AI model on Vertex AI, the feature generates text to high-quality images with precision detailing enabling shoppers to create their dream homes based on different home interior design styles. Myntra has collaborated with Google Cloud to introduce ‘Dream Room Inspirations,’ a generative AI-powered feature that aims to redefine home decor shopping for users across the country.
In 2024, over 20 million users in India purchased home decor products online, according to a report by The Ken Research.
Speaking on the innovation, Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra said, “Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,” said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC. Taking the next step towards solving customers’ needs and catering to the growing demand, Dream Home Inspiration blends inspiration with shopping within the app. This tech feature, currently live with themes like Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, Indie Corner, simplifies the inspiration-discovery-purchase journey for the customers, helping them visualise the aesthetics and make the right choice for their home furnishing needs. Customers search for decor inspirations on the web before they decide on what to purchase. Everything we’ve done for the category complements this aim of simplifying the user journey by serving inspiration to customers to discover products that match their aesthetic sensibilities while also enabling them access to these offerings under one roof. “Myntra’s innovative ‘Dream Room Inspirations’ feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. How the ‘Dream Room Inspirations’ feature works: Customers can choose their preferred room type (Bedroom, Living Room, etc.) or design theme (Bohemian, Minimalist, Victorian Vibe, etc.) from the Myntra Home category page. The widget then generates room inspirations and customers will be able to view this based on the selected style and space.