The MacBook Neo currently starts at $599 for the 256GB version, while the 512GB model is priced at $699.
The move could see the entry-level 256GB model removed from the lineup, effectively raising the device’s starting price without altering the pricing of individual configurations, according to a report by Taiwan-based tech columnist Tim Culpan. Apple may discontinue the base variant of its MacBook Neo within months of its launch. The Cupertino-based tech giant may make this move as it evaluates ways to manage rising production costs.
Apple Raises MacBook Neo Production Target Amid Strong Demand
Apple has increased its production target for the MacBook Neo to approximately 10 million units, a significant rise from the previous estimate of 5 to 6 million. This adjustment follows demand that has exceeded expectations. As a result of this surge in demand, shipping timelines for all models have also extended to two to three weeks.
MacBook Neo Production Affected by Chip Supply Issues
The MacBook Neo utilizes the A18 Pro chip, the same processor found in the iPhone 16 Pro series. However, production has been hampered by limited chip availability due to constraints at TSMC. The growing demand for AI-related applications has intensified pressure on the already constrained 3nm manufacturing capacity.
Apple has adjusted its product lineup in response to these challenges, discontinuing lower storage options for various Mac products like the Mac mini and Mac Studio. This has resulted in increased entry prices in several markets, a move attributed to memory shortages and rising demand.
Initial production of the MacBook Neo reportedly employed lower-bin versions of the A18 Pro chip, with one GPU core disabled. Future production runs are expected to use fully functional chips, which could further elevate costs per unit.