This rebranding, effective from CES 2026, sees popular Omen laptops and monitors now bearing the HyperX name. HP is consolidating its gaming products under the HyperX brand, a move designed to streamline the gaming experience for consumers.
The HP Omen 16 is now the HyperX Omen 16. The HP Omen Max 16 becomes the HyperX Omen Max 16. Even the budget Victus 15 gets absorbed into the lineup as the HyperX Omen 15.
The physical change is minimal—just new branding below the display and an “HX” logo on the lid. Gaming monitors follow the same path.
The Max 16 addresses previous thermal complaints with a redesigned triple-fan cooling system. It also packs a high-polling-rate keyboard and a 16-inch OLED display running at 240Hz. The HyperX Omen 15 and standard Omen 16 round out the laptop family with similar spec updates.
It started under Kingston in 2002 making DDR1 RAM for gamers before branching into peripherals. The flagship HyperX Omen Max 16 leads the new lineup. It pushes 300W of total platform power through next-gen Intel or AMD processors and up to Nvidia’s RTX 5090 laptop GPU.
HyperX has its own track record. The brand built a solid reputation over two decades, which explains why HP is putting it front and center now. HP claims it’s the most powerful gaming laptop with fully internal cooling.