Ai+ Smartphone has announced that it will advance a planned price revision for its smartphone portfolio from November 15 to November 11, citing stronger-than-expected demand and rising component costs. The company said consumers will now have until November 10 to purchase eligible devices at current prices, subject to stock availability.
Sales have exceeded initial projections, leading to faster-than-anticipated inventory depletion, according to Ai+.
The Ai+ Nova 2 Neo 5G lineup will witness some of the sharpest increases. The 4GB+128GB variant will rise from Rs 12,999 to Rs 15,999, while the 6GB+128GB model will increase from Rs 14,999 to Rs 16,999. •Ai+ Nova 2 5G (4GB+64GB): Rs 11,999 to Rs 13,999 •Ai+ Nova 2 5G (4GB+128GB): Rs 12,999 to Rs 14,499 •Ai+ Nova 2 5G (6GB+128GB): Rs 13,999 to Rs 14,999 •Ai+ Nova 2 Pro 5G (8GB+128GB): Rs 17,999 to Rs 19,999 Ai+ said fresh inventory is being procured at higher memory and component costs, prompting the company to bring forward the previously announced price increase. The brand added that the upcoming revision reflects its updated cost structure as it replenishes stock across its smartphone lineup.
“The decision follows stronger-than-anticipated consumer demand, with sales exceeding initial projections and existing inventory being exhausted ahead of schedule,” the company said in a statement.