Lava Smart 4 Plus launched at Rs 9,999 with an IP64 dust and water: The wider industry impact

Lava Smart 4 Plus launched at Rs 9,999 with an IP64 dust and water resistance rating and a 5,000mAh battery.

The Smart 4 Plus carries an IP64 rating for protection against dust and splashes, and includes Band 28 support for network reception.

Sumit Singh, SVP and Head of Product at Lava, said the series targets three parameters for the segment: design, durability, and battery.

What you get for under Rs 10,000

The screen is a 6.75-inch HD+ panel. A 5,000mAh battery handles power, with 10W charging over USB Type-C. Design, durability and battery are three key parameters for this segment, and we have ensured the new Smart 4 Plus delivers on these areas. Catering to the key pain points of Indian users, Smart 4 plus is built to withstand India’s weather conditions, superior network with Band 28 support, large display and assured security upgrades.

Commenting on the launch, Sumit Singh, SVP and Head of Product at Lava International Limited, said, “Smart is a new series added in the portfolio to cater to the under 10k category. Inside sits a Unisoc 9863A octa-core chip paired with 4GB RAM, expandable by another 4GB virtual RAM, and 64GB of storage. The camera setup includes a 13MP AI dual rear camera and a 5MP front camera. There’s Dual SIM 4G support, along with conference calling and auto call recording. We have packaged it under 10K, enabling the masses to experience superior and safe technology.”