Airtel Business launched Airtel IQ Gateway, which it describes as India’s first business communications platform powered by telco-grade network intelligence, aimed at helping enterprises manage customer interactions across multiple channels while reducing fraud and delivery failures.
Airtel said the offering is designed to help enterprises simplify customer engagement while improving security and regulatory compliance. The new platform brings together SMS, WhatsApp, Rich Communication Services (RCS), business voice communications and number verification capabilities on a single DPDP-compliant control plane.
Organisations often rely on multiple vendors and communication tools to reach customers, creating operational complexity and limited visibility into message delivery, according to Airtel Business. The company said Airtel IQ Gateway enables enterprises to manage all customer communication channels from a unified dashboard with real-time analytics and delivery reporting. Airtel said the platform is particularly relevant for industries such as banking, financial services, government, e-commerce and logistics, where secure customer communications are critical.
The platform also supports automatic switching to backup service providers and intelligent routing across communication channels.
Airtel said the feature can help enterprises reduce losses linked to fraud and inflated messaging traffic. The platform includes Airtel IQ Verify, a fraud-scoring system that evaluates network, device and usage signals to detect suspicious account creation attempts, account takeovers and artificial traffic spikes. The company also highlighted protection against fraudulent SMS pumping, a practice where bots generate artificial international OTP traffic, increasing communication costs for enterprises.