Amazon launches Alexa+ in India
For Prime Lite, Prime Shopping Edition plan members, and all non-Prime customers, Alexa+ access will not auto-renew and will be available either as a standalone subscription for Rs 2,000/month or through Prime plan. Amazon has launched the all-new Alexa+ in India – the company’s generative AI-powered personal assistant that is conversational, smarter, deeply personalized, authentically Indian, and takes action in the real world.
The company said that the support for more Indian languages coming soon. Teena Sidana, Country Manager for Alexa, Amazon India said: “Indian households are multi-generational, multilingual, and beautifully complex. Soon, Amazon said Alexa+ will support EazyDiner, Swiggy, District by Zomato, MakeMyTrip, Home Triangle and TripAdvisor.
The all-new Alexa+ comes with support for English, Hindi, and Hinglish. Alexa+ was designed for that complexity. She understands intent, adapts to your household’s preferences, and lets each family member interact in the way that feels most natural to them. India is home to one of the most diverse set of customers in the world, and we’re excited for them to experience how much smarter, personalized, and more intuitive Alexa+ has become. It was truly built around the way they live. We want to make everyday life simpler for hundreds of millions of people who speak, shop, and live differently from one another and build the world’s best personal assistant. Customers can check eligibility by visiting amazon.in/alexaplus or get immediate access by purchasing a new eligible Echo or Fire TV device. After Early Access ends, Alexa+ will stay free for Prime plan members. Alexa+ can create shopping lists, track Amazon.in deliveries, alert users about price drops, compare product features and summarise verified reviews. It also works with services including Amazon Music, Spotify, Apple Music, JioSaavn, Prime Video and Netflix, with subscription fees applicable for some services.
Alexa+ is available to customers in India starting today for free under Early Access on eligible Echo smart speakers and smart displays, Fire TV streaming devices, and the Alexa mobile app. Alexa+ is available across eligible Echo smart speakers and smart displays, Fire TV devices, and the Alexa app, starting today, with browser access coming soon. It is available for free for all customers during Early Access, starting today.
Alexa+ allows users to speak naturally without repeating the “Alexa” wake word after every request. Amazon said Alexa+ understands terms commonly used in Indian households, including “dhai baje”, “ek paav” and family relationship terms such as bhanja, bhateeji, jethani and devar. It can also understand mixed-language conversations.