Zeba Khan, Director of Consumer Electronics at Amazon India
A striking 82% of survey respondents noted they expect integrated AI features in their next phone, with nearly half intending to upgrade within three months. In the smartphone arena, the baseline expectations, as per Amazon survey, remain rooted in speed and battery stamina, with raw performance leading the pack. Yet, emerging software capabilities are swiftly ascending the priority list.
Our installation services are available across over 300 cities, helping customers get their appliances set up conveniently after purchase. ” Amazon Great Indian Festival starts on October 8, 2026. Customers also get a 10% instant discount on SBI Credit and Debit Cards and EMI transactions, and up to 10% extra only for Prime members.
“This festive season, we are focused on making product discovery easier and helping customers make more confident decisions,” Khan noted, pointing out that peace of mind extends all the way to the doorstep. There will be deals across all popular categories, including smartphones, electronics, fashion, beauty, home essentials and grocery, according to online giant. “Customers can benefit from open-box delivery on eligible products, giving them the opportunity to verify the product at the time of delivery.
For large appliances, 47% of consumers identify No-Cost EMI as their single most critical pricing enabler. “There is no doubt that prices are rising and customers have seen several rounds of pricing increases due to higher chip and memory costs.
Premiumisation is not going away,” said Khan. Rather than sacrificing build quality or performance, consumers are bridging the affordability gap through structured financing mechanisms, according to Khan. She said, “It definitely extends beyond smartphones.
The electronics industry has weathered consecutive waves of inflationary pressure driven by surging memory and chipset costs. Yet, rather than trading down to cheaper alternatives, Indian consumers are exercising patience. At the same time, we are seeing a lot of pent-up demand, with customers holding on to their upgrades rather than compromising on what they want. Exchange schemes, bank tie-ups, instant credit via Amazon Pay, and No-Cost EMI plans have evolved into essential purchasing levers. Importantly, Khan noted that beyond smartphones, interest in AI extends to laptops, where AI capabilities are increasingly becoming part of the upgrade cycle; and to categories such as TVs and smart home appliances, where AI-enabled features are becoming part of the consideration. The broader trend is towards customers looking for technology that is relevant to their specific use cases, whether that is gaming, creation, work or everyday use. On smartphones, AI features are becoming increasingly important as customers discover and understand what the technology can do, but they continue to evaluate the device on fundamentals such as camera, processing speed and everyday performance. Beyond smartphones, we are seeing this interest extend to laptops… and to categories such as TVs and smart home appliances.”