Apple has officially launched Apple Pay in India. With this launch the company brings its secure and seamless payment system to iPhone, iPad and Apple Watch users, with Mac support coming soon. Apple Pay roll out in the country will enable users to pay in stores, apps, and on the web without typing PINs and OTPs marking a significant milestone in India’s fast-growing digital payments ecosystem. At launch, Apple Pay supports Axis Bank-issued Visa and Mastercard credit cards, enabling payments at thousands of merchants across India and anywhere NFC transactions are accepted globally.
Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet, framed the launch as a natural fit for India’s fast-growing digital economy, pointing to the country’s dynamic, digitally savvy population that’s increasingly embracing cashless payments while expecting strong security and privacy standards. She described Apple Pay’s core value proposition as making everyday card payments easy, secure, and private — from a simple tap in stores without needing a separate app, PIN, or OTP, to checking out online without repeatedly re-entering payment details. At launch, Apple Pay will be accepted at millions of merchants across India, including Apple Store locations, Blinkit, Chaayos, Comet, Croma, Interflora, Ixigo, Le15 Patisserie, Reliance brands, Tata 1mg, and Zomato, among others. Apple has also partnered with several payment service providers, including Cashfree, JusPay, Mswipe, Paytm, PayU, Pine Labs, Razorpay, and Worldline, to extend Apple Pay’s reach across their respective merchant networks, with more merchants and apps expected to be added over time.
Globally, Apple Pay is now available in more than 90 countries and regions, working with over 11,000 bank and network partners worldwide — making India one of the more prominent recent additions to that global rollout. Presently, Apple Pay is exclusively available to customers holding Axis Bank-issued Visa and Mastercard credit cards, letting them add those cards to Apple Pay and use them at thousands of in-store and online merchants across India, as well as anywhere that accepts NFC transactions.
Apple also emphasised that privacy remains central to how Apple Pay functions. When a card is added, the actual card number is never stored on the device or Apple’s servers, nor shared with merchants during a transaction. Instead, the system assigns a unique Device Account Number, which is encrypted and stored securely within the device’s Secure Element — a certified, industry-standard chip built specifically to protect payment information. Using Apple Pay in stores is seamless and easy. Simply double-click the side button or Home button; authenticate using Face ID, Touch ID, or a device passcode if prompted; and hold the top of the iPhone or display of the Apple Watch near the contactless reader to pay. When using Apple Pay, users will continue to earn the rewards and benefits offered by their cards.