Meta has revealed that it will soon start testing premium subscription tiers across Instagram, Facebook and WhatsApp, according to a report by TechCrunch. Facebook-parent Meta is reportedly planning to add paid features to its popular apps including Instagram, Facebook and WhatsApp. The report adds that the company will initially introduce optional paid features while keeping the core apps free for its users across the globe. This move by Meta also marks a significant departure from its long-standing reliance on the advertising revenue.
Meta to Begin Subscription Tests in Select Regions
Meta has announced that it will start testing subscription services in select regions in the coming months. While the company has not disclosed pricing details, it emphasized that the core functionalities of its app will remain free to users. The rollout of these subscription services will be gradual, and feedback from the pilot markets will inform the final offering.
What premium users can expect
The report suggests that Meta’s decision to introduced paid model for its popular apps reflects on the boarder industry trend towards hybrid monetisation models. The paid model may also offer early access to Meta’s next-generation AI agents which the company is developing its acquisition of Manus. Meta rivals such as X and YouTube already offer premium tiers for verification, ad-free browsing and some exclusive tools. By bringing paid mode to Instagram, Facebook and WhatsApp, Meta aims to: