Indian shoppers can now virtually try on clothes before buying, thanks to Google’s new feature. Upload a photo, and AI will show how tops, dresses, and more look on you from billions of listings. This innovative tool addresses online shopping’s fitting room uncertainty, allowing users to experiment with styles and get feedback, bringing the fitting room experience to their devices.
How to use Google’s Virtual Try-On Feature
Google launched its Virtual Apparel Try-On feature in India, allowing users to see clothes on their own body before clicking “buy.
Google says it continues expanding the range of garment categories available, moving well beyond the original focus on women’s tops to create a more comprehensive virtual shopping experience. Indian shoppers no longer need to guess how an outfit might look. Simply upload a photo, and the AI shows how tops, dresses, jackets, pants, or even shoes would look on you from billions of listings across Google Search. The feature tackles one of online shopping’s biggest pain points: the uncertainty of how clothes will actually look and fit on your body. Google’s custom AI model analyzes body shapes, fabric textures, and the way different materials fold, stretch, and drape, then generates realistic visualizations from a single uploaded photo. The feature is particularly helpful to Indian consumers, who mostly are hesitant to buy online without trying things on first can now experiment with different styles, share looks with friends for feedback, and bring the fitting room experience right to their phones or computers.