Google may soon let users buy Flipkart products directly through Gemini, AI Mode: Report
Those behavioural shifts are particularly dramatic in India, where consumers who use AI features navigate an average of 13 touchpoints before buying,1 compared to only 5.5 touchpoints for non-AI users,” the company then said. Earlier this year, Google introduced Universal Commerce Protocol (UCP), an open standard for agentic commerce to enable Gemini users’ agents to securely complete checkout and buy your eligible products in Google.
Users are reportedly seeing a ‘Buy’ button on select Flipkart product listings appearing in Gemini and Google’s AI Mode, according to a report by TechCrunch. Clicking on the button takes them directly to a Flipkart checkout flow without leaving the AI interface, the report said citing people familiar with the matter. One of the sources cited said that the tech giant plans to roll out the experience more broadly later in October, as the festival season kicks in. The report also quotes a Google spokesperson who, commenting on the Flipkart Buy button test, said that it is “always testing new features and experiences to help people discover and connect with businesses more easily. “The UCP acts as a universal translator between merchants’ inventories and AI agents,” it stated. The company then said that it is partnering with merchants like Flipkart “to offer this agentic experience to Indian shoppers, and help brands grow sales”.
Google may soon allow its users to buy products from Walmart-owned Flipkart directly through Gemini and AI Mode. As per the report, the test is currently limited to select users and a small section of products. This includes smartphones, electronics, and mobile accessories. The company regularly runs experiments, the spokesperson added but declined to reveal more details. “We’re seeing AI-empowered shoppers roam at the light speed of curiosity across touchpoints to find inspiration, answers, and products. You use AI every day. Now get your AI Quotient. Take the AIQ test.