HP has expanded its product lineup with the launch of HP DesignJet: The wider industry impact

HP has expanded its product lineup with the launch of HP DesignJet: The wider industry impact

HP has expanded its product lineup with the launch of HP DesignJet XT870 24-inch large format printer at Photo Video Asia 2026. Positioned as an affordable entry-level solution for photographers and photo printing businesses in India, the XT870 complements HP’s existing DesignJet Z6 and Z9⁺ series, offering professional photo printing capabilities across different business requirements and price points.

  • HP Click software with real-print preview, error detection, and driverless printing * Nesting, drag-and-drop, and automatic source selection for workflow efficiency * Built with 45% recycled plastic and 10% recycled metal * Supports up to 60% lower energy consumption with automatic on/off scheduling * Uses 95% less ink during routine printhead cleaning * 100% polystyrene-free packaging and cartridge recycling via HP Planet Partners

HP DesignJet XT870 24-inch large format printer: Price and availability

The HP DesignJet XT870 24-inch Printer is available at an MRP of Rs 2,09,988. Customers can purchase through authorised HP channel partners or by calling 1800 309 5399. Visitors to Photo Video Asia 2026 can experience the printer at Booth A4, Hall 12–12A, Pragati Maidan, from August 30 to September 1, 2026. Key features include: * Print speeds up to 21 seconds per A1/D page

The XT870 is designed to simplify everyday printing with multi-size printing via an integrated input tray, supporting formats from A4 to 24×36 without manual switching. Powered by HP Flex Tech pigment inks, it delivers professional-quality output across photographs, posters, glossy prints, canvas, and CAD drawings.

As demand grows for professional prints across formats and applications, having the right printing capabilities can make a real difference to how quickly businesses can respond and the range of services they can offer,” said Vitesh K. “India’s photography industry is changing, and behind that change are thousands of photographers and photo printing businesses looking to grow, serve their customers better and create new opportunities. Sharma, head – Large Format Printing Business, HP India. “At HP, our focus is on making professional photo printing more accessible to businesses at different stages of their journey. Get the latest technology news and updates. Download the TOI App.

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