But in September, the platform announced a settlement with Alabama that would require it to implement new usage caps and ramp up age-verification methods for users in that state. TikTok has not yet publicly responded to Meta’s campaign. The claims resolved in the settlement were that TikTok endangered children and misled consumers about its safety.
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Meta has urged TikTok and YouTube to follow measures it agreed to implement in August after reaching a settlement worth up to $18 billion with US states over claims related to social media harms to children. Under the agreement, Meta committed to introducing daily usage limits and nighttime restrictions for children using Facebook and Instagram, as well as strengthening measures to prevent them from accessing age-restricted content. Bloomberg News first reported Meta’s move. Meta’s decision restricts ByteDance’s ability to use its platforms to promote its services in the affected markets.
Facebook and Instagram ‘s parent company has stopped all ads from TikTok’s parent, ByteDance, across its platforms in the US and several other countries, according to a report by the news agency Reuters. Meta said it would keep competing on product quality and user experience, arguing it wasn’t required to promote a rival trying to draw users away from its apps. “We don’t have to run ads from a competitor whose goal is to pull people off our apps,” Meta told Reuters. Meta has banned advertisements from TikTok. This has re-escalated competition between the two social media companies. The report claims that the ban took effect immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. It also covers third-party advertisers running campaigns in these markets that link to TikTok and other ByteDance properties. “Declining promotional services to a competitor is a normal business practice across industries. We will continue to compete on product quality and user experience.” The decision escalates the rivalry between Meta and ByteDance. TikTok has emerged as a competitor to Meta’s Facebook and Instagram in attracting users, creators and advertising revenue. The ban applies to ads promoting TikTok and other ByteDance properties, including third-party campaigns that direct users to those services in the affected countries. TikTok and ByteDance did not immediately respond to Reuters’ requests for comment on the decision. However, TikTok’s website does not support links that automatically open or log users into other social media apps. Users can still add links to their profiles that direct people to those platforms’ websites. The move comes as Meta competes with TikTok for user attention and advertising spending. By restricting promotional campaigns from its rival, Meta is drawing a distinction between letting users access other platforms and selling ad space to promote them. The advertising dispute also comes amid wider scrutiny of social media companies over their impact on young users.