OpenAI CEO Sam Altman
ChatGPT-maker OpenAI announced recently that its advertising business has reached a $1 billion annualised revenue rate, just 200 days after its launch, according to a report by CNBC. OpenAI is under pressure to justify its $852 billion valuation to investors, with ads now joining enterprise offerings, consumer subscriptions, and usage-based APIs as key revenue streams. ChatGPT Ads are now live in more than 40 countries, and OpenAI said Monday it’s expanding self-service access to advertisers across India, Europe, the Middle East, and North Africa. With more than 50 brands set to go live this week, these agencies bring strong relationships across industries and expertise in strategy, creative, measurement, brand safety, and campaign execution.
Recently, the company also announced the launch ChatGPT Ads in India. The company has revealed that it is expanding its advertising program to one of ChatGPT’s largest and most active markets. The company confirmed that the ads will roll out to logged‑in adults using the Free and Go tiers, while Plus, Pro, Business, Enterprise, and Education subscriptions will remain ad‑free.
OpenAI said the model is non‑exclusive and it will continue to identify and work with other agencies. In a release, OpenAI said its next phase of growth will expand ChatGPT Ads into additional markets while introducing new ad formats, campaign objectives, buying options, and measurement tools for advertisers. The company also said it plans to explore new, more native ways for businesses to interact directly with consumers inside ChatGPT.
The company is positioning this milestone as a proof of its ‘diversified business model’ as it prepares for a massive initial public offering (IPO). WPP and Omnicom will be OpenAI’s first agency partners for ChatGPT Ads in India.