At 3,000 sq. ft. , the flagship is Signify’s biggest experience store in India, bringing together its broadest portfolio of Philips lighting solutions and giving consumers, architects and interior designers the opportunity to experience how lighting can shape the look, feel and functionality of a space. Signify has inaugurated India’s largest Philips Smart Light Hub in Kirti Nagar, Delhi NCR, marking a significant step in the company’s retail expansion in India. The hub was inaugurated by Sumit Joshi, CEO & MD, Signify, Greater India.
The company now has 373 stores across India, with the new Kirti Nagar hub adding a larger, more immersive format to its retail network. The new hub comes as lighting takes on a more prominent role in home and interior design in India, with consumers increasingly looking beyond its purely functional value to explore solutions that create moods, enhance interiors and personalise their spaces. “The Indian consumer is becoming more thoughtful about how lighting can transform a space, not just illuminate it. We are seeing growing interest in lighting that brings together design, functionality, personalisation and smart technology. The Philips Smart Light Hub is designed around this changing consumer need, giving customers an opportunity to see, experience and discover the possibilities of lighting in one place.