Swiggy’s CREW travel concierge stays in touch on WhatsApp through the whole trip
The idea is simple: most travel platforms stop working the moment a booking is confirmed, leaving travellers to sort out everything else on their own. Swiggy’s concierge platform CREW is moving into travel, launching what the company is calling India’s first always-on travel concierge. It’s a subscription service open right now to paid members and invited travellers. CREW wants to stay involved through the whole trip instead, covering flights, hotels, cabs, visas and forex, and staying reachable once you’ve actually landed somewhere new.
She said CREW helped pick flights and hotels early on. A CREW membership starts with priority hotel rates, negotiated through the platform’s partner network and only available to members. Beyond that, it books flights, cabs, visas, forex and international tickets, and takes care of reservations and activities once you’re on the ground. Riya Sethi Wadhwani, a CREW user who travelled to Europe this summer with her parents and young family. It then stayed reachable over WhatsApp through the trip, including when her family wanted to swap out a few sightseeing bookings after landing. It’s this kind of on-ground support, available round the clock, that CREW is betting will set it apart from apps that go quiet after checkout.