New Vi logo
Vi said the new identity will begin rolling out across its consumer touchpoints, digital platforms, retail presence and communications from September 1. The new identity will be introduced progressively across Vi’s consumer-facing platforms, including its digital platforms, retail presence and communications, starting September 1. Vi has introduced a new 3D version of its logo and has announced that Shah Rukh Khan will feature in the telecom operator’s upcoming campaign. Alongside the logo announcement, Vi revealed that actor Shah Rukh Khan will be the face of its upcoming campaign, titled “Vi Badal Raha Hai…
The sphere is rounder and fuller than the previous design, intended to represent movement and depth, according to the company. Vi CEO Abhijit Kishore said the logo change is the first expression of changes the company plans to bring to the brand. The company said the campaign is intended to tease a broader brand transformation that will unfold over the coming weeks. Vi said further strategic launches and campaigns will follow in the coming weeks, but the company has not provided details of all the planned changes.
The new logo builds on Vi’s existing visual element but gives it a three-dimensional form. The company has described the change as part of a broader evolution of its brand identity. Taiyaar Rahiye. Vi has not disclosed the full details of the upcoming campaign or the launches it plans to introduce as part of the change. Get the latest technology news and updates. Download the TOI App.
The new visual identity replaces the company’s earlier particle-shaped symbol with a 3D sphere, which has also been moved to the top of the logo. The sphere has also been repositioned at the top compared with the earlier identity.