PC: Easyfundraising
It launched officially in 2005. The company’s website says easyfundraising has now raised over £50 million for more than 180,000 charities and good causes across the UK. The idea originated during a conversation at a New Year’s Eve party in 2002.
An idea formed during cancer treatment and worked out at a kitchen table has become one of the UK’s biggest charity shopping platforms. Ian Woodroffe founded easyfundraising after seeing a chance to join charitable fundraising to the UK’s growing e-commerce industry. Supporters raise money for charities and good causes just by shopping online through participating brands, so they never make a separate donation. However, it was during his cancer treatment that founder Ian Woodroffe developed the concept of connecting fundraising with the growing UK e-commerce sector. The company explains that Woodroffe had developed a new understanding of the importance of fundraising for charities and good causes during a critical period in his life. This experience inspired him to create an accessible way for people to support charitable organisations. His vision was to establish an easy and free fundraising method that would help causes receive much-needed financial support.
The idea was developed around Woodroffe’s kitchen table before easyfundraising officially launched in 2005. The platform has raised more than £50 million for over 180,000 charities and good causes since its launch.
The company says its mission is to provide technology that makes fundraising easier and helps organisations continue their work. The platform was built around the concept of combining online shopping with charitable fundraising, allowing people to support causes through purchases they were already making. Easyfundraising was established to provide a free way for charities and good causes across the UK to raise funds. Rather than requiring supporters to make additional donations, its model connects online shoppers with brands that give back to their chosen causes through the platform. Its model works by connecting supporters who want to contribute to charitable organisations with participating brands that provide donations through online shopping. The company describes its mission as turning everyday spending into a force for good. People can choose a cause they want to support, browse participating brands and shop online through easyfundraising. The platform provides a way to generate funds for their chosen causes through these purchases without requiring shoppers to donate additional money themselves. Easyfundraising aims to make fundraising technology accessible to charities and good causes of all sizes. Its platform supports a range of organisations, from local football teams and children’s schools to national charities. Its purpose is to make giving part of everyday life rather than a separate activity. With an expanding list of participating brands, easyfundraising continues to connect shoppers, businesses and charitable organisations through its online platform. Its stated mission is to help people turn ordinary spending into financial support for the causes they care about. You use AI every day. Now get your AI Quotient. Take the AIQ test.