For her birthday this year, Save the Children Ambassador and Board of Trustees member Jennifer Garner launched a 67-day challenge, #67Strong4Kids, to run one mile a day and raise awareness and funds to combat global child hunger. Image Credit: Save The Children
Actress Jennifer Garner turned a personal fitness challenge into a fundraising effort for children facing severe malnutrition, running one mile every day for 67 consecutive days in 2025. By the end of the challenge, the campaign had collected $500,000 towards its $1 million fundraising goal. Garner launched the #67Strong4Kids challenge on her birthday in April, committing herself to running one mile daily for 67 days, according to Save the Children’s press release. The campaign was designed around the $67 required to provide a severely malnourished child with a complete six-week course of ready-to-use therapeutic food, commonly known as RUTF. The organisation reported that one in five deaths among children under 5 was associated with severe acute malnutrition, a condition that can affect physical growth, cognitive development and a child’s ability to resist illness. A contribution of $67 could fund a six-week treatment course, giving supporters a clearer understanding of how their money could help. The challenge reached its finish line on June 22, 2025, with a public running event in Santa Monica, California. The event was sponsored by Brooks Running and marked the end of Garner’s personal 67-day commitment. By June 22, the #67Strong4Kids campaign had raised $500,000, according to Save the Children. The amount represented half of the initiative’s $1 million fundraising target, prompting the organisation and Garner to encourage supporters to continue contributing. Global Heroes reported that the campaign attracted people who took on their own 67-day challenges.
Save the Children reported that hundreds of people joined Garner and elite runner Becs Gentry, either in person or virtually, to complete the final mile.
Gentry had been supporting the organisation since childhood and was inspired to take part in the initiative, according to Save the Children. Through Save the Children’s #67Strong4Kids campaign, she aimed to draw attention to a condition that remains a major threat to young lives despite being preventable and treatable. The initiative combined physical activity with a simple fundraising message, linking the distance she covered to the cost of providing lifesaving nutritional treatment. The idea gave the challenge a clear purpose beyond exercise. Each mile represented an opportunity to raise awareness about childhood hunger and encourage people to contribute towards treatment that could help children recover from severe malnutrition. The need behind the initiative was highlighted in Save the Children’s announcement. The condition is preventable and treatable, but children experiencing it need timely access to nutritional support. Save the Children explained that RUTF provides a practical way to deliver treatment to severely malnourished children. Global Heroes noted that climate disruptions, conflict and economic instability contribute to the wider hunger crisis, leaving children exposed to conditions that threaten their survival. It also provided an opportunity to bring more people into the campaign and encourage continued fundraising after her individual challenge had finished. She joined Garner for the final run, helping turn the personal challenge into a collective effort. Participants were not limited to running, with activities such as cycling, dancing, drawing and meditation also used to raise awareness and encourage donations.
Save the Children explained that people could set up a fundraiser in around 10 minutes. The initiative encouraged participants to choose an activity they enjoyed and commit to it for 67 days, although even a single day of participation was welcomed. the fundraising effort was not intended to end with the final mile Although Garner completed her daily running commitment in June 2025. Save the Children’s campaign page continued encouraging people to donate or establish their own challenges to help reach the $1 million target.
The campaign was designed to be accessible to people with different interests and abilities. Garner’s involvement in #67Strong4Kids was part of a longer relationship with Save the Children. She is an actress and trustee who had supported the organisation for more than a decade. She travelled to several US states to meet lawmakers, journalists and philanthropists as part of her efforts to promote the organisation’s work. Global Heroes highlighted other initiatives associated with Garner, including #SaveWithStories during the pandemic and a partnership involving Once Upon a Farm, the organic children’s food company she co-founded. You use AI every day. Now get your AI Quotient. Take the AIQ test.