Image: KDKA
One short TikTok greeting went viral, and a goal update video sent her sales soaring within a day
He describes the 11 kindergartners as a great fit. Pim’s first target was 2,026 boxes, the Daisy incentive for a trip to Niagara Falls. Her local service unit manager told the family that 819 boxes were probably her limit, so she hoped Pim was not too attached to the prize. Pim had 819 boxes sold by the first Friday of the season, which began on 6 January. When she passed 5,000 boxes, her father asked whether she wanted to stop. She chose to carry on, set a goal of 10,000 and later said she wanted to sell more cookies than anyone. Within about 24 hours of the video announcing that goal, she sold more than 20,000 boxes. By mid-February she had passed 81,000, enough to break the Pennsylvania record, and the family’s next target was 100,000. In February, she delivered cookies to Pittsburgh’s mayor, Corey O’Connor, who declared 20 February Pim Neill Day.
Because she was too young, and a father there said that little girls rarely show up and leave the older girls to do the work, a second troop declined. Cookies were therefore sold in and outside specialist offices and in nearby communities, while neighbourhood group posts, emails and a growing contact list pushed the total up. Pittsburgh Magazine reported that her daily routine helped.
Her father, Luke Anorak-Neill, told Pittsburgh Magazine that the story began at a cookie booth inside the David L. He told CBS News Pittsburgh that this simple observation made her want to become a Girl Scout, and that it reflects what most people think is the only job of a Girl Scout, selling cookies. Anorak-Neill told CBS News Pittsburgh that the first troop they approached said Pim’s disabilities would hold the group back and did not want her to join. Pim has several diagnosed conditions, and the family visits roughly a dozen specialists, according to her father. He said he almost did not post the first one. Pim told him it was fine and to post it. He said prizes are not what drives her. He also said the experience is teaching her hard work, goal setting and how to be an entrepreneur. Her father said the sales strategy comes second to her own motivation, and that he reminded himself at every step that the effort should be girl-led, true to the spirit of Girl Scouts. In his words: “This is just a little girl who really likes goals. ”
Lawrence Convention Centre. There, three-year-old Pim watched older girls selling boxes and decided she wanted to do the same. Finding a troop took longer than the family expected. Anorak-Neill decided those groups did not speak for every troop. The family kept looking and found a kindergarten-only troop in the Baldwin-Whitehall area, which they travelled to from the city of Pittsburgh. The place matters to her parents, who visited it early in their relationship. Pim did not make eye contact and looked to the side while speaking, and he feared the internet would turn on her. Viewers rallied around her instead. In a school fundraiser with no rewards, she still sold a significant share of the items. At church, she collected donation supplies for an animal shelter, and neighbourhood clean-ups at home later counted towards Girl Scout badges. In his view, the organisation’s patches, milestones and visible progress markers suit her mindset. The attention has had an unexpected effect, Pim is now more willing to talk to customers and appear on camera.
