Image(s): Wikipedia
A company co-founded by Mike Tyson is pursuing a $10 million claim against Hulk Hogan’s estate over a celebrity beer brand deal. Carma HoldCo, a celebrity licensing and branding company, filed the breach of contract claim in Florida over Real American Beer, saying it was cut out of the partnership. Those accused of wrongdoing deny all the allegations. If you are searching for clear answers about the Real American Beer lawsuit, this guide explains who is claiming what, how the brand’s story unfolded, what the defendants say in reply, and what the outcome could mean for Hogan’s family and legacy.
On 20 January 2026, the company filed court documents in Florida saying Hulk Hogan’s estate owed it $10 million immediately for breach of contract and other claims, according to Us Weekly. At the centre of the dispute is the brand with which Hogan was associated before he died on 24 July 2025, aged 71. In July 2025, Carma sued a former president and a former chief legal and licensing officer in federal court in Chicago. Carma says former employees used stolen materials to pitch that rival company, and the complaint seeks damages of at least $10 million.
The publication reports that Carma says Real American Beer copied its idea, and that lawyers for the estate had yet to respond when the claim was reported. The lawsuit alleges that Hogan was a brand ambassador for Carma when a separate company launched the beer line. Carma HoldCo is a holding company that specialises in celebrity licensing and branding, and Mike Tyson is among its co-founders. The company accused them of poaching Hogan by using its ideas for the beer brand. Put simply, Carma’s case is that the Real American Beer concept began with its work and was then taken elsewhere, leaving it without a share of the deal and now looking to Hogan’s estate for payment.
The claim in Florida follows an earlier fight.
