The new audio language builds on that idea, giving Apple Music a distinctive sound of its own.
The company also released a companion film that follows the process from the original composition to the finished identity.
“Turning the composition into a visual identity took months of experimentation, collaboration and craft” The new audio language builds on that idea, giving Apple Music a distinctive sound of its own. ‘When we say that everything we do is about music and artists we mean it’,” Apple said in a statement. The transducer was set in a shallow bath of mineral oil, the company said. The company said the process involved moving a large amount of liquid at the frequencies of the individual notes. Turning the recording into a finished identity took months of experimentation, according to Apple. A new audio language for the service builds on the same approach, the company said. Apple said the identity combines the wave and vibration imagery with Liquid Glass, the design language it uses across its software, pairing the motion of the waves with the optical qualities of glass. Apple said the identity will extend across marketing, product and experiences.
” The logo was created by playing a musical composition through a transducer, a device that converts an audio signal into physical vibration. The waves, ripples and refractions that resulted were filmed and used to produce the final mark, which Apple described as a physical record of the music rather than an illustration of it. Apple worked with Fred again.., the British music producer, and his collaborator NEST Acoustics to break down the notes and build the final audio mnemonic. The visuals were then derived from that sound. The redesign also includes a new wordmark. It pairs the Apple symbol with a custom version of SF Pro, the typeface used across Apple’s products, set in bold, lowercase letterforms. The company described the new logo as inspired by the movement and light reflections seen in a photograph. Apple Music previewed the new wordmark late last month in marketing for Apple Music Hall, a live music venue in London. The new design will begin appearing this week across the service’s original content and event programming. You use AI every day. Now get your AI Quotient. Take the AIQ test Get the latest Lifestyle News and more. Download the TOI app.
Apple Music introduced a new brand identity on Wednesday, including a redesigned logo and an accompanying audio signature, that the company said was built around a single idea: “made by sound.