Split View in iOS 27 runs two apps next to each other on the Duo’s inner screen. Image: Apple
At roughly 1.7 times the price of Samsung’s Rs 1,79,999 Galaxy Z Fold8, the Duo faces a challenge beyond generating launch-day interest: sustaining purchases once the first wave of enthusiasts has bought the device. The category accounted for more than 600,000 units in 2025.
Joshi expects low India volumes in October–December and said a global memory shortage was constraining Foldables are expected to grow in both years, according to IDC. “The critical indicator will be sustained sell-through as availability improves, helping distinguish underlying demand from the effects of constrained launch inventory,” Ram said. Limited availability will also complicate early assessments of demand.
The device, which went on sale on Friday, October 23, gives Apple a foothold in a category where Samsung is expected to retain its India lead. Analysts expect initial purchases to come largely from existing iPhone users, with the price restricting Apple’s ability to draw buyers away from competing brands.