Amazon has announced multiple milestones in the ongoing Amazon Great Indian Festival 2026. The shopping event has broken previous records across customer savings, shopping volume, seller success and delivery speed, attracting over 393 crore customer visits already. The Amazon Great Indian Festival 2026 has enabled over Rs 2,800 crore in savings through deals, instant bank discounts, cashback, Amazon Pay rewards, free Prime deliveries and more, setting a new benchmark for customer value during the festive shopping event, the company said. More customers chose Prime this festive season, with the Amazon Great Indian Festival 2026 recording the highest-ever Prime sign-ups for any shopping event on Amazon.in.
The Amazon Great Indian Festival saw a 50% year-over-year increase in shopping volume, with more than 70% of shoppers hailing from beyond the metros. Notably, EMI spends grew 40% YoY, and 9 in 10 rupees spent on EMI went to interest-free No-Cost EMI, helping customers upgrade without stretching their budgets. Amazon Business continued its strong momentum with a 40% YoY increase in sales during the festive season. New business customer sign-ups grew nearly 20% YoY, reflecting the increasing adoption of online procurement by businesses across India. During the Amazon Great Indian Festival, Amazon India delivered 1 in 3 orders on the same day, as number of products delivered the same day or faster grew nearly 5X YoY. In over 120 cities, Amazon delivered one in every two products within minutes. Karnal breaks into the top 25: Karnal entered Amazon.in’s top 25 cities, with 1 in 2 people in the city shopping on Amazon.in and customers there buying nearly as many products each as in Bengaluru. Smartphones: Premium Android smartphones priced above Rs 30,000 grew 50% YoY, led by Samsung and OnePlus, with tier 2 and 3 cities contributing over half of the segment’s growth.
Categories such as premium smartphones, appliances, fashion, beauty, health and home witnessed a multifold increase in demand. Amazon Now, the ultra-fast delivery service, emerged as a powerful gateway for new customers, driving 23X more first-time shoppers to Amazon.in year-over-year. The promise of top deals delivered in minutes resonated strongly with customers seeking instant gratification with daily orders on Amazon Now growing 18X YoY. Amazon moved twice as many shipments by rail everyday YoY through India’s Dedicated Freight Corridor, alongside air shipments across key corridors.