Patrick Mahomes (Getty Images)
The Kansas City Chiefs quarterback’s early investment in Whoop has gained fresh attention after the performance technology company announced a $575 million funding round that lifted its valuation to $10.1 billion. Mahomes backed the company when it was worth about $1.2 billion, making the latest figure a striking reminder of how far that business bet has come. Mahomes invested in Whoop in 2020, when the Boston-based company was still establishing itself as one of the most promising names in wearable technology. Founder and CEO Will Ahmed announced the new funding on March 31, revealing that the company had raised $575 million at a $10.1 billion valuation. In 2025, he and his wife, Brittany Mahomes, also appeared together in a Whoop campaign built around athletic performance. It now has more than 2.5 million members worldwide and reported positive cash flow for 2025. Subscriptions also increased by 103% during the year. The company operates across roughly 60 countries, with international markets accounting for around 60% of sales. After suffering torn ACL and LCL injuries late in the 2025 season, he has been working toward a return for Week 1 of the 2026 campaign. What began as an early investment in a $1.2 billion startup has now become part of a company valued at $10.1 billion.
Because it shows how dramatically the company has expanded since Mahomes first invested, whoop’s latest valuation is significant.
“I am pleased to announce that we’ve raised $575M at a $10.1B valuation to accelerate our mission of unlocking human performance and healthspan globally,” Ahmed announced in a statement on X. Patrick Mahomes has plenty to celebrate away from the football field. Its focus was clear: help athletes understand their bodies through data covering sleep, recovery and physical strain. More than five years later, Whoop has grown into a global performance brand. The funding round was led by Collaborative Fund and included several major investment groups. The company has also attracted an impressive roster of athletes, including Cristiano Ronaldo, LeBron James, Rory McIlroy and Virgil van Dijk. For Mahomes, the connection with Whoop has gone beyond simply owning a stake. He has used the technology himself and has worn the tracker during games. “Performance isn’t bought. It’s built. That message fits neatly with Mahomes’ own approach to football. His investment also reflects a broader trend among elite athletes who are putting money into companies connected to health, fitness and sports technology. Those numbers suggest Whoop is no longer simply a niche product for professional athletes. Its appeal has widened among consumers who want to monitor recovery and improve everyday performance. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines Mahomes is also navigating an important period in his football career. That makes his connection with a recovery-focused company especially notable. his Whoop investment offers a glimpse into the business instincts developing alongside his NFL career While his primary job remains leading the Chiefs. For Mahomes, it is another reminder that his biggest plays are not always happening on the football field. Get the latest Sports News and Live updates. Download the TOI app.