Ahmedabad : As Navratri approaches, a growing number of youngsters in the city are opting for intravenous (IV) therapy sessions promising benefits ranging from improved skin appearance to enhanced hydration and sustained energy levels during the festive nights.
Among them is 24-year-old Swara Patel (name changed), who recently underwent multiple IV therapy sessions at a city clinic.
“It is the first time I have tried it, and I have already completed three cycles,” she said. Dr Anshul Warman, head of dermatology at Apollo Hospitals, said inquiries and bookings for IV therapies have risen this year. Depending on the objective, patients may require three to six sittings before the festival,” she said. Dr Hitalkumar Patel, a dermatologist with The Skin Artistry, said men are also increasingly opting for aesthetic treatments. Such treatments are generally more suitable for people dealing with tanning or skin damage and looking for improvement in skin tone,” he said. People should consult qualified doctors to understand the benefits, risks and both short- and long-term implications before undergoing such procedures,” she said.
Though not suffering from any illness, she opted for the treatment after recommendations from friends. “Traditionally, people sought these treatments before weddings, but the trend is now extending to festivals. The therapies generally focus on skincare, hydration, or energy enhancement. IV drips offer faster results While the same nutrients can be taken orally. “Post-Covid, men are far more open to cosmetic procedures, and IV therapy is no exception. However, we always advise caution as results vary depending on a person’s skin type, condition and treatment goals. Dr Deepa Bhatt, a city-based dermatologist, cautioned that IV therapy may not be suitable for everyone. “The trend is gaining popularity, largely driven by social media.