Bengaluru: As Karnataka celebrates 71st Rajyotsava, traditional Kannada names for daily essentials are gradually being replaced by Hindi and English terminologies in supermarkets, shopping malls and kitchens across Karnataka.
On the other hand, we have seen businesses readily embrace local traditions and festivals to market and advertise their products,” said Hari Prasad Nadig, an entrepreneur and tech consultant from Bengaluru. They even search for poha online without realising that their grandparents called it ‘avalakki’,” said Thejesh GN, an independent technologist and open-data enthusiast. “Consumers in Karnataka are buying agricultural produce grown by the state’s farmers and sold by traders operating on Karnataka’s soil, yet the language belongs to an entirely different linguistic landscape. Perhaps traders are catering to a larger market where Kannadigas are treated as a minority. Several Kannadigas believe that the greatest threat to a language begins when familiar words disappear from household conversations. You Can Also Check: Gold Rate in Bengaluru | Silver Rate in Bengaluru | Bank Holidays in Bengaluru | Public Holidays in Bengaluru | Bengaluru AQI | Weather in Bengaluru | Petrol Price in Bengaluru | Diesel Price in Bengaluru | CNG Price in Bengaluru | LPG Price in Bengaluru
“Children and youngsters today may recognise tur dal but gradually become unfamiliar with our own togari bele.