Rolls-Royce’s Chennai showroom, which houses a dedicated Bespoke Commissioning Atelier
Globally, the average age of people who drive Rolls-Royces has fallen to the early 40s, about 13 years younger than in 2010.
India is following the trend, with existing customers adding to their collections and buyers moving up from the luxury-car segment into the ultra-luxury category, Julian Jenkins, director of sales & brand at Rolls-Royce Motor Cars, said after the inauguration of the company’s showroom in Chennai. Vasanthi Bhupathi, dealer principal at Rolls-Royce Motor Cars Chennai, said the new clientele included younger members of wealthy business families and entrepreneurs, as well as customers who had not previously been part of the Rolls-Royce customer base. Chennai: Rolls-Royce is finding a younger clientele in India. Entrepreneurs and members of wealthy business families are joining its traditional customer base, prompting the British ultra luxury carmaker to place greater focus on personalisation. The Chennai dealership adds to Rolls-Royce’s retail presence in Delhi. The company also operates authorised workshops in Mumbai and Hyderabad, allowing it to serve customers across the country.
However, Rolls-Royce is not about volume; we’re about value,” Jenkins said. The company said the investment was aimed at meeting increasingly sophisticated customer requirements rather than pursuing higher production volumes. Rolls-Royce’s latest product arrivals in India will include the Spectre and Spectre Series II, which are expected to arrive in Nov. The company is also seeing opportunities across models such as the Ghost and its Black Badge range, which appeal to customers seeking a more dynamic interpretation of the brand. “We’ve had double-digit growth over the last four years in India. My expectation and anticipation, and certainly the investment that our dealer partners are making, is that we expect to see continued growth. Personalisation is becoming an increasingly important part of Rolls-Royce’s strategy in India, where the company sees significant potential to cater to customers seeking one-of-a-kind vehicles.
