Varanasi/Lucknow: Uttar Pradesh is developing a four-day tourism experience around Dev Deepawali as part of its “Visit My State” campaign, bringing together Varanasi’s illuminated ghats, Kashi ’s temple circuit, heritage walks and the Buddhist heritage of Sarnath.
Tourism and culture minister Jaiveer Singh said the initiative aims to connect domestic and international visitors with the city’s living traditions. Our effort is to help visitors experience its spiritual significance while strengthening Kashi’s distinctive identity on the global tourism map,” Singh said. An official said organised itineraries could help expand the economic benefits of religious tourism for local communities.
“Dev Deepawali is a celebration of Kashi’s ancient traditions and cultural splendour. Dev Deepawali is the highlight of the third day, with a special boat experience on the Ganga allowing visitors to view the illuminated ghats from the river and witness the festival’s decorations and cultural events. A heritage walk is also included in the programme.